The use of Heraldry in Corporate and Personal Arms, known as Armorial Bearings, or more familiarly and incorrectly ‘a Coat of Arms’ provides a much better visual interest than does the use of the ‘Logo’, although the latter undoubtedly has a definite place in everyday use.
An example of Letters Patent
'Letters Patent’ upon which the Arms are depicted is shown here on the left granting Thomas Grey, of Underhill in the County of Glamorgan, Armorial Bearings. At the top left are depicted the Arms as granted and painted by The College of Arms in London. Second from left are the Arms of the Duke of Norfolk, authorising as the head of the College and on behalf of the Sovereign; third left are depicted The Royal Arms, as the fount of authority and top right are the Arms of The College of Heralds. At the bottom are the wax seals of the officiating and granting Officers, G.E.Cockayne (Clarenceaux) and William H.Waldon (Norroy) and issued on 3rd March 1904.
The display of a full Achievement of Arms are a pictorial and symbolical representation of the corporate or personal user.
The description, or explanation, of such Arms is termed the 'Blazon' and is couched in a language and style peculiar to Heraldry.
Arms
of the Royal Borough
of Kensington & Chelsea
Arms
of The Open University
Arms
of Doncaster & Templestowe, Victoria, with Supporters
Arms
of The Chartered Institute
of Marketing, complete with Supporters & Compartment
Arms
of the Institute of Export,
still Corporate Arms
but without supporters.
Arms
of The Peninsular & Oriental Steam Navigation Company Limited (P
and O S.N.Co.Ltd.) Granted 16th June 1937 on the company's Centenary
Anniversary of its foundation.
An‘Achievement
of Arms’
is often, ignorantly and very wrongly called the “crest”.
Arms,
i.e. the Shield and what is shown thereon,
can exist without a crest but a crest
CANNOT exist without a SHIELD
